Luxury Resale
Provenance that survives the second sale.
Luxury is authenticated at the first sale. After that, provenance rests on certificates, receipts and the reseller's word, and the brand loses sight of its own products.
NOANE is designed to bind each item to an ownership record that follows it through every resale.
Direct Answer
What NOANE does for luxury resale.
NOANE is a patented custody protocol designed to bind a luxury item to an ownership record. A transfer of that record is designed to need both the item and its current owner, so a buyer, reseller or brand can check that the item is the one on record and that the seller has the authority to sell it.
The Exposure
Authentication stops at the first sale.
The resale market runs on trust signals that scale poorly. Each new owner relies on documents that can be separated from the item.
Counterfeits
Replicas that pass a visual check enter the same channels as genuine goods.
Stolen goods
A stolen item can be resold with its paperwork intact.
Lost value
The brand earns nothing from resales of its own products and has no record of who holds them.
Authentication gets you the first sale. Custody keeps trust through the second, third and fourth.
Authenticated vs Owned
Authenticated once. Owned many times.
Authentication confirms an item was genuine when it was inspected. Ownership is a different question: who holds the authority to transfer this item today.
Authentication today
Ownership, as NOANE is designed
NOANE layers on top of authentication. It does not replace it.
Designed for Every Side of Resale
Who it is for.
Capabilities the protocol is designed to enable. Not all are built today.
Brands and maisons
Identity at manufacture. A view of your products after the first sale. An optional fee on verified resales through participating channels.
Resale platforms
Only the record's owner can list. The buyer verifies on delivery. Funds release when ownership finalizes.
Authenticators
Attach your authentication to an ownership record that travels with the item.
Buyers and owners
Verify with a phone tap. An ownership record you hold.
Insurers
Coverage and claims tied to the specific item and its history.
Repair and service
Warranty and service history bound to the item, not a paper card.
On the Record
An item's life on the record.
How the protocol is designed to follow an item from the atelier to its next owner.
01
Register
The item receives its identity at manufacture.
02
Bind
That identity is bound to an ownership record.
03
Sell
The first owner holds the record.
04
Resell
The resale settles digitally first.
05
Deliver
The buyer verifies the item and the record finalizes. An optional resale fee settles.
06
Service
Repairs and warranty work are added to the history.
07
Repeat
History travels with the item to every later owner.
The protocol's deferred custody mode is designed for luxury resale: the sale settles digitally at once, and the record finalizes when the buyer verifies the item at delivery.
Limits
What NOANE does not do.
A chip signature is not proof that an item is authentic, that the brand made it, or that someone holds legal title. It is designed to prove the item is present and that the record's owner authorized the transfer. Authentication, the brand and the law still do their jobs.
There is no luxury deployment today. This page describes the protocol design and the scope we are developing toward.
FAQ
Frequently asked.
Does NOANE replace authentication?
No. Authentication tells you an item was genuine when inspected. NOANE is designed to record who owns it and to gate each transfer. The two layer together.
Is this an NFT?
No. NOANE is an ownership record bound to the physical item, designed so a transfer needs both the item and its owner. The item is the asset; the record follows it.
How would an optional resale fee work?
A brand can set a fee on verified transfers through participating channels. It is designed to settle when the buyer's verification finalizes ownership, and it applies only where a participating channel is used.
What about the EU Digital Product Passport?
Textiles and apparel are a priority product group under the EU's Ecodesign for Sustainable Products Regulation, with the delegated act that sets their passport requirements planned for Q4 2027 (indicative). A passport records product data; NOANE is designed to add who holds the item and who can transfer it. See Digital Product Passports.
More answers on the FAQ and in the Glossary.
Sources: European Commission, Digital Product Passport for textiles and apparel (opens in new tab).
BIND IT.
Bring your category into the design cohort.
Research: NOANE Infrastructure Response Paper V2 · SSRN (opens in new tab) · DOI: 10.2139/ssrn.6736141 (opens in new tab)